In Tiwary’s opinion, “If you look at how customers are celebrating this holiday season, it’s not just about Diwali; it starts with Dussehra, Navratri, and continues throughout the month,” he said. “In tune with that, the Great Indian Event will also be a month-long festival,” he said. In other words, buyers can take part in a month-long celebration while taking advantage of amazing everyday prices from some of the greatest Indian and worldwide brands, as well as a wide variety from our small sellers.